Ldr-324 Application Paper 1 - 580 Words

Application Paper 1 Select one of the eight leaders discussed in the Wills text in Chapters 1 through 8 and discuss why a consideration of his or her leadership at a former point in time is important to an understanding of leadership today. Note: This activity will require that you read about the leader in additional sources. Be sure to properly document any additional sources you use. In selecting a leader within the first module, I chose the person who I knew of, yet I knew very little about in Franklin Delano Roosevelt (FDR). In our readings, and through further research it is clear that through his leadership, FDRs legacy strives in our world today. Many leaders throughout history have been known to face their share of†¦show more content†¦With his distinguished list of accomplishments, the question we must ask ourselves is, how does FDRs contribution to leadership, influence our understanding of leadership today? Clearly, FDR is a historical visionary who possessed the charisma to connect with his followers. His strength of character was solidified as he was challenged with adversity in the form of polio, which he overcame and persevered. He was a leader of the people, and listened to his followers with a sense of patrician duty or responsibility toward others. FDRs leadership, as well as the other leaders discussed in our text, are individuals whom are a learning tool for the future. As demonstrated throughout history, leaders and society continually learn from our progress, development, and our continue to evolve effectively. History has taught us that it is wise to learn from our past. In this specific case, learning and teaching ourselves of the traits and leadership that FDR possessed is an important lesson in understanding how leadership evolved to where it stands today. FDR also teaches us about the effectiveness of visionary charismatic leadership, and the impressive obstacles that can be conquered using this specific set of character strengths. Work Referenced Wills, G. (1994). Certain

Making an Advertising Campaign - 3402 Words

A Project Report on Making an Ad Campaign and Beyond... Submitted To: Prof. Neela Rao Submitted By: The 6th Element - Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763) Remarks: Dated: 16/09/09 TOPICS 1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model 2) Setting of Objectives 3) Establishing the Budget - Factors affecting the Budget - Methods of making an Ad Budget 4) Message Generation 5) Selection of Media 6) Running an Ad Campaign 7)†¦show more content†¦Besides 5 M’s of advertisement the next model on advertisement is HEIRARCHY OF EFFECTS MODEL, this model helps in giving a breakdown analysis on any advertisement. It shows clear steps of how advertising works. This model can be explained with the help of pyramid. First the lower level objectives such as awareness knowledge are accomplished. Subsequent objects focus on moving prospects to higher levels in the pyramid to elicit desired responses. The percentage of prospective customers decline as they move up the pyramid towards more action oriented objectives. It is easier to accomplish ad objectives located at the base of pyramid than the ones towards the top. HEIRARCHY OF EFFECTS MODEL [pic] ââ€" ª Starting in descending order, each of the step in this model is explained as follows: 1) Awareness: If most of the target audience is unaware of the object, the communicator’s task is to build awareness perhaps just name recognition, with simple messages repeating products name. Consumers must become aware of the brand. This isn’t as straightforward as it seems. Capturing someone’s attention doesn’t mean they will notice the brand name. Thus, the brand name needs to be made focal to get consumers to become aware. 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Corporate Governance of Woodside Petroleum

Question: Discuss about the Corporate Governance of Woodside Petroleum. Answer: Introduction This report is basically discussed about the company Woodside petroleum and the governance policies and practices adopted by the company. Woodside petroleum is Australian gas and Oil Company. It is a well-known company in the market for its capabilities as an explorer, a producer, a developer and a supplier. Services of the company are based on environmental performance and strong safety. The mission of the company is to provide higher returns to its shareholders and vision of the company is to become the leader in the market of oil and gas (Woodside, 2016). Woodside petroleum has a great history and it has get lots of achievements during its operations. Company believes in doing right things and delivering the best services to its customers. Company is famous in whole because it provides the unique services with core values. Apart from this, the company always tries to protect environment and society and keeps them safe. Company has a unique strategy for the business so that it can maintain its strong position in the market by delivering best services to the customers. It also has the strategy for the employees so that employees get higher satisfaction level (The Australian, 2016). Health and safety: Woodside petroleum believes that health and safety should be the priority for employees. It has a policy of no one gets hurt, no incidents for the employees. Company gives full protection and support to the employees so that they live better life with their work. The objective of the company is to provide health and safety performance. There is a behavioral framework of the company our safety culture which help the employees because they play a vital role in companys safety culture. Company has a strong focus on the process of managing risks (Woodside, 2014). Working Process of Woodside petroleum The company Woodside petroleum has maintained a strong financial position in the market. It has continuously maintained a strong balance sheet and operating cash flow. There are three main operations of the company: Exploring, developing and producing. In exploring, the company focus on the building a material for the future growth opportunities of the business (Letts, 2016). Company takes bids and finds out commercial oil and gases in different areas. In developing, company expands its LNG portfolios through developing and identified growth opportunities. The third operation of the company is producing, by which company produces LNG assets. Australia is the most experienced LNG operator because of the Woodside petroleum. The company operates its business through value chain. There are four value chains adopted by the company: Acquire and Explore: To manage the risk and increase the returns for shareholders, company explores globally. The company does global exploration and corporate acquisition. Once company has proved the presence of hydrocarbon in the assets, it has sent the asset for development process. Develop: Company works closely with its customers, shareholders, partners, suppliers and government to get the opportunities for the development process. After the confirmation and the approval of resources, the company moves to delivery of project and construction. Operate: The Company has the experience of around 30 years in operating of oils and gas facilities with the performance of environmental safety. When the development of resource is completed, it moves to operation part. Market: Company believes in the safe and reliable delivery of services to its customers. It is the leading supplier of oil and gas in Asia specific region and the Australian domestic gas market. It has strong capability in contracting, marketing and trading (Smith, 2015). Woodside petroleum is also investing in new technologies by discovery, development and innovation. The company is focusing on four technological areas i.e. subsurface technology, disruptive technology, upstream technology and downstream technology. It is continuously trying to develop new technologies that would help to increase the production of the company. Apart from the work, Woodside petroleum also established social relationship with its customers. Company gives responses on the issues which are raised by the customers and try to meet with the expectations of the customers and shareholders. Company invests in the programs which are beneficial for the health, economic and social development and welfare for the local community. It has also made a management team named security and emergency management for the safety of people and assets (Woodside, 2015). Corporate unethical issue in Woodside Petroleum An unethical practice refers to harm of the people, animals and environment due to business of company. It may be different issues such as child labor, unfair wages, forced labor, dumping toxic waste into environment etc. There are also some unethical issues in Woodside Petroleum which was criticized by the public. First issue was that Woodside Petroleum failed in climate advocacy fund and shareholder raised the issue to disclose its carbon price assumption. But company was failed to do so (The climate institute, 2011). In an annual general meeting of the company, Woodside Petroleum had failed in carbon disclosure issue. The company always claimed to have strong environmental identification but it had failed in the carbon disclosure issue and people of Australian super fund considered that there are risks in Woodside black box (Just invest, 2011). Second issue was raised by public when company reduced the cost to maintain its profit. To earn the same profit, company had cut more than 300 jobs and it had also done the same thing in previous year (Janda, 2015). It impact on lots of employees who were working for the company. The decision of job cut was an effort to adjust the fluctuation in the oil price, but it affected the livelihood of many employees. Third, Company had faced a strike of shareholders on the issue of incentive and bonus payment structure. Along with this, they wanted the answer regarding the growth strategy of the company. Some investors were concerned about the long term growth opportunity in the company (Smith, 2016). These some problems were criticized by the public and it has impacted on the image of the company. Review of Governance of Woodside petroleum Woodside petroleum is devoted to proper corporate governance and has developed a culture that values ethical behavior, integrity and respect in the work. Company believes that adopting and operating with high level standards of corporate governance is necessary for long-term performance and value creation of the company (ACCA, N.D.). Company has a proper structure for the operations. It has a core framework of corporate governance including mission, vision, strategic direction and core values of honesty, admiration, working together, regulation and quality of work within the company. The governance framework is for each person who is the employee of the company. The model of corporate governance of Woodside petroleum is discussed below: Figure 1: Corporate governance of Woodside (Source: Woodside, 2015) Board composition: The figure provides a clear description of governance of the company. The business and related issues of the company are to be managed by the direction of the Board. The Board has permitted an official Board Charter which includes the role, powers, duties and functions of the board. Along with this, the Board in the Board Charter also has the responsibility of the management of companys business activities which is managed by the Chief Executive Officer (CEO). He is responsible to the Board. The Board Charter and the designation of Board authority to the CEO are to be observed on a regular basis. The composition of board should be according to some principles i.e.: The chairman should be independent and should not be the member of the company, The role of the chairman and CEO should not filled by the same person, The CEO should be full time employee of the company, The board should be the composition by the independent or non executive persons, and The board should have members of experienced, qualified as per the requirement of the company. The board of directors should have necessary skills and experience to govern the company (Woodside, 2015). Role and Responsibilities of Board: The main role of the Board is to set the companys strategic direction, to select and assign a CEO and to manage the companys management and business activities on daily basis. The Chairman of the company is accountable for the effective performance of the Board and for the protection of relations between directors and management which are important, agreeable and good for the company. The responsibilities of chairman are properly described in the Board of charter. The Board and its committee members try to give assurance to the shareholders that the Board selects the right skills, knowledge, experience and diversity which is necessary to govern the company. There are some powers and responsibilities of the Board for taking decisions: They have power to appoint the CEO, remove the CEO or any other executive directors and company secretary and determines their duties and services, They have power to approve the succession plans for senior management and give permission on the any changes of organizational structure, They have duty to approve the annuals and half years reports, future financial performance plans, financial projections, change in any policy or plan and disclosure of them in the market, and They have authority to appoint the directors who will come before shareholders (Woodside, 2015). Standard and guidelines principles relevant for the issues There are some standards and guidelines principles which are necessary for the operations of any business. The aim or purpose of the guideline principles is to improve the operating environment and ability to adapt the change within the company. These guidelines principles help the companies to work ethically in the market. The standards and guidelines principles for the company are described below: Organizations should adopt at the political level broad programs of regulatory reforms so that it can set the clear purpose, objectives and framework for the operations of the organizations. Organizations should review the guidelines and regulations systematically so that goals and objectives can be achieved successfully an effectively in changing social and complex environment. Organizations should ensure that the regulations and its implementations of those regulations in the working process are transparent. Organizations should review and implement the competitive policy effectively where it is necessary to implement. Organizations should design the economic regulations in all sectors to face the competition. Organizations should use those regulations which seem the best in the operations of the business. Organizations should remove unnecessary regulations as barriers. Organizations should also eliminate such regulatory barriers which stop the organization in trading and investment. Organizations should adopt such regulations which strengthen efficiency and the competitiveness of the organization. Organizations should identify more appropriate and profitable regulations which help organization in achieving and fulfilling the target, goals and objectives in an effective and proper way. These are some regulatory framework under the governance of a company which helps the company to behave ethically with the employees and the society (OECD, N.D.) Critical review on Woodsides Governance The Woodside Petroleum has an effective team of governance. Company has made a code of conduct which has sets of practices, standards and principles related to personal and corporate behavior. It refers to how company adopts practices and regulations in daily business. Company made zero-tolerance policy against un-ethical behavior. There are disciplinary policies which will be taken against any unethical behavior. If someone is engaged in unlawful and inappropriate behavior in work related place and in work hours, disciplinary actions will be taken. The issues which are criticized by public will be addressed by the immediate supervisor or the senior member available on the business unit, human resource manager or another higher authority in the HR team, antifraud or corruption advisor, a member of legal team, the CEO or a head of internal audit (Woodside, 2016). Operations in governance: Company has made rules and policies related to health and safety of the employees and rules regarding the issues raised by operations which impact on the environment. The regulations and policies made by the company are: Company focused on health and safety policies so that every employee may be safe and secure in the organization. The aim of these policies is to provide safe environment for the employees of the company. For this, company made operating standards, Health, safety, environment and quality policy, supporting processes and control etc. Company also focused on the protection of environment in which it operates. Company believes that the success of long term business depends upon the healthy environment. Company set operating standards, supporting process in the Health, safety, environment and quality policy. Along with this, company tried to make the best place for the work. Company set the regulations and policies to deliver higher returns to shareholders. The policy of the company includes managing and hiring the employees on the basis of their experience, competence and performance regarding age, gender, beliefs, physical ability and cultural background. Company has promoted diversity through interactions and treated every person according to the values of Woodsides. There are some duties of directors of the company. The general duties of director are to act for the welfare of the company and efficient and effective use of his duties and powers for the best of company. There are certain duties of managers and supervisors under each business unit and they have to follow them on their work place. There are policies and regulations for the managers such as Information management operating standards and security operating standard. Along with this, there are policies related to research and development of products and their innovations made by the company. The name of this policy is Technology development and registered intellectual property operating standards. There is one more important policy regarding the shareholders. This is the duty of the company to release the information to its shareholders. The full report of the activities of Woodsides should be released to the shareholders. In order to fulfill these obligations, company has made a policy named Continuous disclosure and market communication policy. To conduct the business effectively, Woodside has to deal with government and companys decisions are directly affected by the decisions of government. To deal with the government related issues, company has also made a policy named Company bribery and corruption policy (Woodside, N.D.). Customer satisfaction is the important part of the companys operating environment. By these policies and regulations, company is able to operate its business in effective and proper way. These regulations also help the company to overcome from the critics made by public. Conclusion By the above discussion, it has been analyzed that Woodside petroleum is famous and established Oil and Gas Company in the Australia. It has strong team of governance to handle the issues raised by the public. Company has a unique strategy for the business so that it can maintain its strong position in the market by delivering best services to the customers. Woodside petroleum makes social relationship also with its customers. Company gives responses on the issues which are raised by the customers and try to meet with the expectations of the customers and shareholders. To overcome from the critics, company has made different policies and regulations in different areas of business. From the report, it can be seen that Company has made a code of conduct which has sets of practices, standards and principles. It is expected that by practicing these relations and policy, company will operate its business for long time. Recommendations: Here are some recommendations for the Woodside petroleum which can be adopted by the governance team: Company should assure its shareholder regarding the future growth by showing the report of business activities of the company, Company should find out new ways so that it can reduce the impact of decreasing oil prices because it is the problem which can be faced by the company again and again. So, there should be a proper solution for this issue. Company should focus on the livelihood of the employees because when company cuts the jobs, it impact on their lives, and From the explorations, company releases carbon which affects the environment. Company should be more focused on the carbon related issue and policy should be strict regarding the environmental protections. References ACCA, (N.D.), Disclosures on corporate governance, , accessed on 13th September 2016 from https://core.ac.uk/download/pdf/13120504.pdf Janda, M., (2015), Woodside Petroleum set to cut around 300 jobs as profit rises 38pc, accessed on 13th September 2016 from, https://www.abc.net.au/news/2015-02-18/woodside-petroleum-posts-38pc-profit-rise/6138366 Just Invest, (2011), Woodside chairman dismisses carbon Price disclosure resolution, accessed on 13th September 2016 from https://www.justinvest.net.au/2011/05/woodside-chairman-dismisses-carbon-price-disclosure-resolution/ Letts, s., (2016), Woodside half-year profit drops 50pc as oil crash bites, accessed on 13th September 2016 from https://www.abc.net.au/news/2016-08-19/woodside-half-year-profit-drops-50-pc-as-oil-crash-bites/7765632 OECD, (N.D.), OECD GUIDING PRINCIPLES FOR REGULATORY QUALITY AND PERFORMANCE, accessed on 13th September 2016 from https://www.oecd.org/fr/reformereg/34976533.pdf Smith, A.G., (2015), Design work on Woodside's Browse floating LNG project to start, accessed on 13th September 2016 from https://www.smh.com.au/business/design-work-to-start-on-woodsides-browse-floating-lng-project-20150630-gi23v4.html Smith, A.G., (2016), Woodside Petroleum investors seek answers on growth, MA, accessed on 13th September 2016 from https://www.smh.com.au/business/woodside-petroleum-investors-seek-answers-on-growth-ma-20160513-gout6r.html The Australian, (2016), WPL details, accessed on 13th September 2016 from https://markets.theaustralian.com.au/shares/WPL/woodside-petroleum-limited The climate change institute, (2011), Woodside petroleum dodges climate change resolution, accessed on 13th September 2016 from https://www.climateinstitute.org.au/articles/media-releases/woodside-petroleum-dodges-climate-change-resolution.html Woodside, (2014), realizing our Global Vision, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/18.02.2015%202014%20Annual%20Report.pdf Woodside, (2015), Corporate governance statement, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/17.02.2016%202015%20Corporate%20Governance%20Statement.pdf Woodside, (2015), sustainable development report 2015, accessed on 13th September 2016 from https://www.woodside.com.au/Investors-Media/announcements/Documents/18.03.2016%202015%20Sustainable%20Development%20Report.pdf Woodside, (2015), The Woodside Innovation Technology Hub, accessed on 13th September 2016 from https://www.woodside.com.au/Working-Sustainably/Documents/WITH_Brochure.pdf Woodside, (2016), experience the energy, accessed on 13th September 2016 from https://www.woodside.com.au/Pages/home.aspx Woodside, (2016), Reconciliation Action Plan, accessed on 13th September 2016 from https://www.woodside.com.au/Working-Sustainably/Documents/2016_RAP.PDF Woodside, (N.D.), Woodside policy, accessed on 13th September 2016 from https://www.woodside.com.au/supplying_to_woodside/Documents/Code%20of%20Conduct%20(December%202015).pdf.

Tales of Simple free essay sample

Tales of Simple and the Symbolic Undertone Longboats Hughes is considered to be one of the most well known poets/writers in the modern era. One of his most notable works was a series of fictional short stories called Tales of Simple. In these tales, Hughes uses symbolism to express his feelings and views on African American history through the character Jesse B. Simple. In literary terms, the word symbolism Is defined as being a person, object or event that suggests more than its literal meaning.In Longboats Hughes Tales of Simple, the author uses the main characters name, feet and view on a type of Jazz music to homelike the life of an African American and the effect of slavery, discrimination and racism on blacks. One of the first examples of symbolism that Longboats Hughes uses is the naming of the mall character In the tales: Jesse B. Simple. Hughes explains that it would be impossible to live in Harlem and not know at least a hundred Simples (97).Hughes chose the name Simple to symbolize the average mans perspective the tales were being told from. By doing this, Hughes gives the readers a constant reminder of the characters background and social makeup. This reminder also shows how African Americans during that time viewed and approached things in life. Hughes also uses the name Simple to showcase the state of mind and the effect the hard life African Americans endured because of lack of bare necessities in their lives. The name Simple is an example of symbolism in and of itself.However, the symbolism displayed through the mall character throughout the book Is most prominently displayed by repeated references about his feet. Similes feet symbolize the hardships that he has faced, the experiences in his life, and in general, encompasses everything about him and his life. Hughes writes In his tale Feet Live Their Own Life, If you want to know about my life dont look at my face, dont look at my hands. Look at my feet and see if you can tell how long I been standing on them (99). This quote by Simple describes the symbolic importance of a mans feet.The point Hughes makes was that a black man during that time was focused on work and providing for himself and his family. And work was done while standing. Hughes shows that the true tale of an African American was at the physical foundation of a person: the feet. The symbolic nature of Simples feet goes beyond the mindset of African Americans at that time. Hughes uses Similes feet to symbolize the poverty experienced by blacks. These feet have walked ten thousand miles working for white folks and another ten thousand keeping up with the colored.These feet have stood at altars, crap tables, free lunches, bars, graves, kitchen doors, betting windows, hospital clinics, WAP desks, social security railings, and in all kinds of lines from soup lines to the draft. (100) As the title of the tale states, Similes feet do have their own life. Not only do Similes feet showcase the thousands of miles working for white looks, but they also tell the tales of where he has been when not working. All of the aforementioned places are either associated with poverty or things viewed as aid by Americans because of the poverty most encountered at the time. Longboats Hughes symbolizes the life of hard labor lived by a black man through the continued reference to Similes feet: The corns Vive cut away would dull a German razor. The bunions I forgot would make you ache from now till Judgment Day (100). Simple is describing the physical toll the hard labor has taken on him. Hughes use of such a throng metaphor emphasizes his point of the profound effect slavery, racism and discrimination has taken on African Americans. While this is more of a metaphor, the common symbolic feature is once again Similes feet. Similes feet being physically worn down is not the final thing about his feet. Simple talks about how he can be summed up by the shoes he wears: Cant you tell by the shoes I wear-not pointed, not rocking-chair, not French-toed, not nothing but big, long, broad, and flatthat I been standing on these feet a long time and carry some heavy burdens? (99). Hughes directly explains the symbolism of his shoes to illustrate once again the working nature of Simple and the average man he represents.Hughes uses one other prominent symbolic example to describe the life of an African American. The author showcases how the history of slavery and suffering has affected African Americans by Similes explanation of the origins of Be-Bop music: From the police beating Negroes heads. Every time a cop hits a Negro with his Billy club, that old club say, BOP! Where Be-sop came from, beaten right out of some Negroes head into them horns and saxophones and IANA keys that plays it. (104-105) The quote by Simple in the tale Bop displays how Simple views the origin of Be-Bop music, and how they are mildly misconstrued. The term bop is defined in Merriam-Webster Dictionary as Jazz characterized by harmonic complexity, convoluted melodic lines, and constant shifting of accent and often played at very rapid tempos. The origins of Be-Bop are based on these things and the improvisation of the artist. Whether it is a lack of knowledge or a skewed view of life, to Simple this is an example of police brutality.This goes to show the storied viewpoint his experiences have given him. Hughes use of symbolism throughout Tales of Simple is the main literary technique used in this collection of work. Hughes symbolizes the view of an African American through most notably the feet of Simple. Hughes goes as far as explaining the symbolism in such a direct way so as to ensure his point is understood by the reader. It is this direct commentary and giving of specific examples that I believe almost takes away some of the symbolic content by not letting the reader discern this for him or herself.